Face Branding

Face Branding
A buzz word right now is "branding." Part of branding is connecting a face to a brand - getting your face out there. I ask– where was this novel idea 20 years ago before gravity had completely taken over??? I am never at the right place at the right time.


Moda, being the savvy company that they are, decided to have the designers make a small project that they could feature in ads with the face of the designer.
Moda hired a photographer to come to fall market to take pictures of each of us designers with our projects.

You may remember Camille of Thimbleblossoms was the first to be featured in a "get your face out there" ad, with this adorable pincushion - still available on Moda Bake Shop.

Lucky Camille. She is still young and adorable.
Although, I may have, at one time, been as young as Camille...

I was never as cute as she is. :-(

For my project I thought it would be fun to have a "sewing companion" to set by your machine, or on a shelf nearby.

With that thought Owliva was born.
The size of her eyes certainly enables her to "watch" over you.
She could also be used as a pincushion -

if you can bear to poke her with pins.

This ad can be found in this month's Quilter's Newsletter,

featuring Owlivia and my face.

(You know what they say—after awhile people start looking like their pets.)

If you would like to make, Owlivia go to Moda Back Shop for a tutorial.

I am also offering a kit for Owlivia.
The price of the kit is $12.50 (plus shipping).

The kit includes pattern, 6 fabrics from my Frolic line of fabric, ric rac, cotton batting and two buttons.

All you will need to add is your favorite stuffing - batting, play sand, walnut shells, etc.

Go here to order the kit.

So....What do you think the next marketing trend will be???

I am hoping it is something involving feet - and I don't mean crow's feet.

From my heart,

Sandy